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King segment operating profit as of Q3 2021.Despite the fast-paced nature of mobile gaming and the new releases that hit our screens every day, Candy Crush Saga still remains one of the most popular free-to-play games on the market. This is where KingвЂ™s micro-transaction revenue model truly paid off as player spending in Candy Crush mobile games worldwide reached over 1.4 billion U.S. While the game itself is free-to-play, users have the option of making in-game purchases to help them get past certain levels. The colorful puzzle game became an overnight sensation and could be seen on smartphones across the world. The more than tenfold increase of KingвЂ™s revenue between 20 is down to just one game вЂ“ Candy Crush Saga. dollars in 2019.Д¬andy Crush Saga вЂ“ KingвЂ™s jewel in the crown The publisher has since seen an upturn in its fortunes and registered record operating income of 740 million U.S. However, the MAU figure has been steadily falling in the ensuing years and the company was acquired in February 2016 by Activision Blizzard, famed for games such as World of Warcraft and Overwatch, in a deal worth almost six billion U.S. This strategy seemed to pay off as the monthly active users of King continued to increase and peaked at 550 million users at the beginning of 2015. However, in a move to win over its legion of fans, the company decided to remove all in-game advertising in June 2013 and focused on micro-transactions to bring in the money. The latter enabled players to make in-game purchases to improve their virtual world or help them past a particularly tricky level. In its early years in the social gaming world, King relied on in-game advertising and micro-transactions to generate revenue. dollars in 2020, a marked increase from revenue of less than 60 million U.S.

The developerвЂ™s revenue reached 2.16 billion U.S. Founded in Sweden in 2003, King is a video game developer that is most famous for its blockbuster gaming hit, Candy Crush Saga.

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